Skyworth Yang Dongwen: It (love spell specialist) Channels To Sell Home Appliances Is Not Successful
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”As Consumption Practices and products of the reason, the current IT channel sales
Home Appliances Overall, not a success. “Recently, Skyworth Group Vice President,
TV Division President Yang Dongwen interview that he also pointed out, IT channels and traditional channels of each appliance penetration, or have a chance later, the enterprise must be ready for it.
Focus on seeking ways to balance
“Channel can not be a Yetai appliance exclusive long-term, diversified will be an inevitable trend. From the traditional to the present 3C chain stores, then the future may appear
Small appliances Chain such as Format, should be said that differentiation is a trend. “Yang Dongwen that the channel should be the next home appliance industry is the coexistence of specialized and diversified. Professionalism refers primarily to large chain 3C channels, such as
States United States , Suning; diversity include the Supermarket , Stores, regional chains, as well as direct sales, online
TV And telephone shopping peddler. Yang Dongwen told reporters, because channel polarization intensified, Skyworth is seeking a more balanced channels. In addition to straighten out with the big chain stores
Cooperation Process, the Skyworth also started trying other such Customers, TV shopping and online direct marketing and other sales channels. Yang Dongwen said that the current direct sales channels, considerable benefits to Jin mobile phone, for example, through television sales last year reached sales of up to 40 million, and began to try Skyworth Group buy for
Business Areas of direct marketing has made no small success.
IT channel to sell home appliances is not successful
Recently a number of IT brand against a TPV, Tsinghua Tongfang into the flat-panel TVs, trying to leverage its advantage in the field IT channel sales, Yang Dongwen said, there are some IT companies to enter the flat-panel TV market is taking the traditional IT channels, but the whole is not successful for two reasons, first, consumption habits, most consumers still do not
Computer City to buy TV channels such as IT products used; Another reason is the products, companies are not suitable for the IT channel products introduced.
But Yang Dongwen also pointed out that these two aspects are will change. Consumer spending habits will change after training; and products, the 19-inch, 22 inch flat panel TVs and other products for sale on the IT channel. IT and traditional channels of each appliance penetration, since there will be opportunities, companies must be ready for it. With the trend of 3C integration further strengthened with the development of cool new open Skyworth TV with IT-based nature, do not rule out future Skyworth cool the TV channels into the possibility of IT.
Intelligence cooperation should be with the supermarkets
The past two years, many manufacturers in the relationship between the Department and the chain there are hostile sentiment. In response, Yang Dongwen said, “The emotional confrontation is wrong, manufacturer treatment of GOME and Suning wisdom from confrontation to cooperation.
Yang Dongwen said Gome and Suning in fact now changing. Suning, please do the Pan Weibo and Betty Sun spokesperson, off the path of large stores to improve yield a single store, the brand’s taste is now slowly out. Gome is also studying the consumer, rather than, as before, totally over tourism resources as a guide. Thus, a large chain of channels, manufacturers should adopt a cooperative attitude, good docking operations on both sides, from the logistics, reconciliation to the returns, defective machine processing, the work should be good grasp of these details. “The whole process is in order, naturally smooth cooperation, and thus achieve a win-win.”
I am China Products writer, reports some information about us military dog tags , glove usb.
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